From a dated site to 1,500 searches a month.
The bottleneck. Samantha ran a fully booked aesthetics clinic, but her website was a dated WordPress site that barely showed up on Google. It read like a brochure, had no blog at all, and brought in next to nothing. New-patient acquisition leaned almost entirely on word of mouth, which is fragile and hard to scale.
What we built. A complete editorial site rebuild, structured so Google and AI search engines understand exactly who the clinic is, where it is, and what it treats. On top of it, an autonomous content agent that researches and drafts a weekly blog post under Samantha’s editorial review, plus a tool that produces months of compliant social posts in minutes.
The outcome. This is the part that usually takes months. Search rankings and AI-search visibility are slow to build, especially from a standing start with no SEO behind you. Yet within weeks of launch, the new site already appears in around 1,500 local searches a month, up from almost nothing, and ranks for over 100 local terms like “aesthetics in Manchester” and “lip fillers Manchester”. Traffic is even coming through from AI assistants like ChatGPT, where the old site never surfaced at all. Enquiries now come in directly through the site, and the blog publishes weekly without Samantha touching a draft.
- Custom editorial website
- AEO content architecture
- Treatment landing pages
- Schema + structured data
- Autonomous blog agent
- Editorial review workflow
“We went from invisible on Google to showing up everywhere our clients are searching. And the blog writes itself now.” Samantha N. · Aesthetics clinic